From Our Indirect and Digital Encounter

The first question I must ask is, who is my audience? To whom does my product appeal to? Is my product the catalog of music I’ve engineered and arranged over the years? Would it serve a purpose such as getting the listener excited while they listen to my bars? Why listen to my music when there’s millions upon millions of talent out there? Is my music the only product I can offer to an audience? For my audience, who’s money and attention do I need circulating in my business? It seems, generating potential new business requires a precise formula. However, before there is a business, there must be community. 

Yes, naturally I’ve kept very small circles within my social media communities. And the common similarity—people who follow my brand have—is they are art lovers. Though art is as broad and abstract as an open and clear sky, my music can be interpreted that way. Art is everywhere, it is not a scarce resource—a definitely more saturated market. So what am I offering? Well, speaking in a positive manner, those who enjoy my work, whether through a glimpse or a study, I strive on the idea that they grow and develop from our indirect and digital encounter. Just as the physical communities I’ve been a part of over the years—yes, there’s been conflict—but for the most part my contributions left these places in a purified conscious state. Do the right thing. Treat people fairly. Narrowing down art with ethics. And even from my medium, I’ve always revealed my struggle on just being human, every main character I rapped about being on a hero’s journey—there’s a lesson to be learned. That lesson leads the character to change.

mericanDREAM is going to change, evolve, even mystify into something else. Hopefully into something better.